If you’ve heard of Finland, you know the things we like to brag about. Like the number of our lakes, the quality of our schools, or having the highest number of heavy metal bands per capita in the world. But there’s one awesome thing we’ve kept quiet about.

We really know how to have sex.

But what makes Finnish sex so great? We’ve broken it down to six simple steps that can help anyone f*ck a bit more like a Finn. With the help of this toolkit, you, too, can create a sexual culture worth bragging about.

Being nude in front of other people is very natural to Finns

• Stressing about one’s body is very old-fashioned and comes across as intolerant and uptight to most Finns.

• The sauna. When it’s hot, it’s easy to stay cool about nudity. And in the sauna, it’s nothing to do with sex. Saunas promote natural well-being and a relaxed attitude towards being nude.

There are no fixed ideas about who should be in charge

• Finland doesn’t believe in hierarchies. It keeps things relaxed and informal, even in the bedroom.

• Anyone can take the initiative when it comes to sex. We also respect each other’s personal space.

Finland is a sparsely populated country with lots of places for loving

• About 2/3 of the country is covered in forests. It’s not very difficult to find privacy in here.

• There’s nothing as liberating as skinny-dipping during the nightless nights of midsummer.

• Winter darkness is a great reason to stay in bed all day – Light summers on the other hand give you a reason not to sleep at all.

There are no obstacles or awkwardness in buying condoms in Finland

• There’s no need to be shy about buying condoms in Finland. Adult toys, condoms and lubes have their own isle in the supermarket and are available pretty much everywhere.

• Suggesting a condom is considered responsible and good etiquette. And not a mood killer at all.

Finns get sexuality ed early on

• Early sex ed helps you appreciate and understand yourself and make better sense of the world and the way sexuality is represented in our culture.

• Knowing how everything works helps you avoid mishaps and makes you a better lover.

Sex is pretty safe in Finland, even if you do get knocked up

• Finland gives all new parents a free baby box full of stuff that new babies (or new parents) need. This is no joke.

• Both parents get to have their share of parental leave. Finland ranks among the best countries for moms.

Spread the love and recreate Finnish sex culture piece by piece. These exclusive product kits set the mood by providing a glimpse of Finnish sex, all the way from midsummer bonfires to the long and cold winters.

Get yours before it’s too late: www.kaalimato.com

Finns are the most active condom users in the nordics.
59 % of finns consider sex an important part of their lives.
Only 5% of nordic people think condoms make sex less spontaneous.

Sultan Conture is Finland’s most famous condom. And no wonder: since Finns aren’t prudes about these things, packs of Sultan Conture can be bought at any grocery store, kiosk, gas station and vending machine in the country.

Made of natural rubber, it’s uncoloured, smooth and lubricated – basically the perfect latex condom. Store your Sultan condoms in a cool, dry place – might we suggest Finland?

F*ck like a Finn is a campaign that celebrates the 50th year of Sultan, Finland’s most famous condom and a Finnish sexual icon since 1967. The campaign also promotes the best of Finnish sexual culture in celebration of Finland’s centennial year.